Component supplier of the year ERA has announced its headline sponsorship of the MLA (Master Locksmiths Association) Expo which will be held at the Telford International Centre between the 2 – 4 October 2015. This is the 17th MLA Expo and is the largest locksmith and security exhibition in the UK attracting thousands of locksmiths and security engineers across the three-day event.
Commenting on the sponsorship, Grouphomesafe marketing director Will Butler is confident that this support is the perfect fit with the ERA business. Will says: “the MLA Expo perfectly complements our intent to really provide support to the local locksmith not just through the sponsorship of this event but by kick-starting an installer scheme with MLA members. There’s no better place to meet and talk through the key features and benefits of the scheme than at the industry event.
“2015 will be an incredibly exciting year for ERA as we develop a robust consumer campaign to drive home security enquiries to the locksmith. There will be generations of locksmiths out there that have been fitting ERA as far back as when the first lock was made in Willenhall in 1838. But in today’s market it’s our job to really understand the modern locksmith and develop security systems that help them broaden their services with ease and confidence.”
Steffan George, director at the MLA is driving the MLA Expo event, he comments: “Without question we’re delighted to secure headline sponsors for our events but what’s critical is that ERA’s event support is just part of a broader campaign to support the locksmith industry – that’s what our members need – tangible initiatives that drive homeowners to engage their services. We’re delighted this partnership is off the ground. Exciting times ahead.”
Add your Comment
ERA have the ability to edit and/or delete posts and comments. Links should be relevant to the topics. Please note all comments are subject to review before inclusion.
- 2020 17
- 2019 27
- 2018 34
- 2017 29
- 2016 34
- 2015 12
- 2014 5
- 2013 1
Subscribe to ERA news
Keep up to date with the latest home security news, products and updates with the ERA home Security newsletter.